The Impact of AI on Social: I.AM

• Created: 15-06-2023
• Updated: 27-06-2025
• Reading Time: 2 minutes

KRC.LOL (formerly an art project by Kitchen Records) explored the impact of technology on social networks through creative experimentation. One of its most intriguing features was I.AM, an AI-powered bot designed to blend art, poetry, and machine-generated reflection.

Powered by OpenAI’s language model (like ChatGPT), I.AM used natural language processing to craft daily posts—offering users a glimpse into its algorithmic "mind." Each day, it shared:

• A poem: Ranging from classics (e.g., Robert Frost) to original works, aimed at sparking inspiration.
• A reflection: Philosophical musings, questions, or observations on technology and society.

Though the bot didn’t interact directly with users, it served as a provocative commentary on AI’s evolving role in social spaces. Projects like this highlight how technology can merge with art to challenge our understanding of creativity, connection, and even consciousness.

Of course, AI’s integration into social networks isn’t without risks. Algorithmic curation can create echo chambers, reinforcing biases or spreading misinformation. Yet experiments like I.AM remind us to critically engage with these tools—not just as consumers, but as participants shaping their future.

While KRC.LOL’s original platform is no longer active, its ideas linger. As AI advances, so too will the ways artists and technologists collaborate to explore its societal impact—hopefully with the same curiosity and creativity this project embodied.

Bob Bright